The Istanbul Fashion Week presented a total of 21 fashion shows from September 7 - 10, 2011 in which 22 designers and 5 brands participated. This trade fair assembled Turkey's leading fashion designers and ready-to-wear brands under one roof (tent) where they could jointly present their designs. For four days, Istanbul sky-rocketed to the pinnacle of the fashion world. The audience of more than 30,000 people was very enthusiastic about the IFW spring/summer 2012 collections. Behind the scenes, more than 1,000 people ensured that the events ran smoothly and successfully.

The 1,500 m2 tent landscape was erected and equipped with wooden floors, black interior cladding and air-conditioning in three days. This allowed the visitors to the IFW to enjoy the event in a very comfortable tent ambience. The cladding of the facades was specially produced for this event.